If you’re uncomfortable with grey areas and what may be seen as “incentive”, experienced PR expert Claire Thompson of Waves PR recommends to be certain to check the guidelines produced by the PRSA (in the States) or PRCA in the UK (and similar...
I asked PR expert Claire Thompson, my business partner at SEO PR Training, for her advice. Thompson states that the most important thing to remember is that "it is absolutely not the job of a journalist to assist you in your marketing activities in...
If you have no idea how to construct a good quality professional press release, then do refer to this guide, written by PR expert Claire Thompson of WavesPR, specifically for search engine optimization (SEO) professionals.
