My deep-rooted aversion to "killer" claims aside, this brings up an interesting question: Is Facebook – and to a lesser extent Foursquare– becoming more Yelp-like, and thus a threat? Since looking at Facebook's moves in local search last month...
Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
Facebook Announces Cost-Per-Action Bidding – Marketing LandAdvertisers can now do CPA bidding on page Likes, Offer claims, and link clicks. Google Video trial to continue to Italian supreme court – PCWorldProsecutor claims three Google execs should...
January: Google Once Again Claims 67% Search Market Share A month after hitting its highest U.S.search market share in February (67.5 percent), Google saw both Bing and Yahoo steal away what essentially amounts to crumbs from the giant pie that is...
Acting as the narrator who sees the complete picture of the content marketing elephant, we have to be careful not to dismiss the departmentalized claims as partial versions of a bigger working reality.
This complaint adds to Microsoft's regulatory attacks on Google, which is already under investigation in Europe for allegedly "anticompetitive" search practices that FairSearch claims gives Google's shopping and travel businesses unfair advantages...
Use audio disclosures when making audio claims, and present them in a volume and cadence so that consumers can hear and understand them. Repeat disclosures, as needed, on lengthy websites and in connection with repeated claims.
An eBay study on the effectiveness of paid search advertising claims that brand keyword ads provide no short-term benefits and negative return on investment (on average). Our jury of PPC experts had plenty to say about this hotly debated topic.
The 5 Point Café in Cedar Street, which is referred to as a "dive bar", claims to be the first Seattle business to ban Google Glasses in advance via a post on Facebook, which said "ass kickings will be encouraged for violators.
The white paper claims the search giant is discriminated against some local firms, stopping them sharing code and technology with each other that could facilitate the development of a new Chinese mobile OS.
While the data supports the claims regarding the trend between the two devices, AdWords has decided to change its product to answer this trend before the ecosystem has fully evolved. You need only monitor #enhancedcampaigns on Twitter to see the...
What’s different is the “claims” section. The claims section of the new version of the patent starts off with: canceled) Editor's Note: See Update/Correction below. What is the secret of ranking well in Google News?
Bing claims this feature has been researched using Internet Explorer and has seen users increase their productivity by 16%. In addition to revamping the design of Friends Photos search and changes to the autosuggest algorithm, Bing also unveiled a...
It’s hardly headline news that Google is by far the most popular search engine for users in the U.S.and most of the world. But what is headline worthy: for two of the past three months, Google has owned 67 percent of the U.S.search market.
Claims aside, Facebook ads may actually have more integrity. These ads, which act very much like display ads (and are arguably more valuable given their rich social context), are worth a lot more than advertisers are paying for them.
On monthly active user figures among competing social networks, Facebook reports 1.01 billion, Twitter has 200 million, and Google+ claims 135 million. Professional social networking site LinkedIn has announced a new milestone (along with an...
In fact, YouTube claims Brand Channels are free, if you have a dedicated ad rep. This post will examine some of the essential components to consider when creating a direct response funnel in YouTube. First, let’s take a look at a very important...
If you use certain claims in your sales pitches, make sure the sources that confirm your claim rank well. PR firms across the globe are starting to offer elaborate services in corporation with SEO firms.
Facebook released a native app for Android devices on Thursday, which it claims is "twice as fast" as its previous effort. The new app, Facebook for Android 2.0, sees the social network ditching HTML5 in favour of native code, just as it did with...
In fact, extending this to another myth that claims that submitting a sitemap is the only way to get your site indexed.puh-leeze! In SEO circles, we're never lacking for buzzwords or the new, hot item.
