Nor do I claim that Google is out to rule the world. In "Can Google be Trusted to Do No Evil? I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any...
Step #1: Visit the Yelp for Business Owners page and click "claim my business. In the example below, you will see that Yelp didn't recognize my business for me to claim (it's a fake business, so no surprise there).
YouTube has just launched an Ads Leaderboard, which will also be published on Adweek.com. In YouTube's first Ads Leaderboard for April 2013, Evian, Dove, and Kmart took the top three spots using dancing babies, powerful insights, and clever...
To try and claim that, to me, is absurd. At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an opportunity for us to really hone...
I guess the genius in Moz's approach to producing SEO content is that they can legitimately claim to be pursuing both of the strategies outlined above; they have long tail content (often of varying quality) produced through YouMoz, while the daily...
There are even those that claim that every page you've ever visited is mapped. While advocates of this Identity Ecosystem love to claim how much more secure we'll all be with an ID provider watching out for our privacy, I have to ask myself – who...
Step 1: Claim Your Google+ Business Page Google Places was recently replaced with Google+ Local – a merging of Places and Plus that serves up your Google+ Local listing in Search and Maps results on mobile devices and traditional browsers.
The opportunity's size was meanwhile underscored by Busby's claim that about 90 percent of SMBs don't currently participate in mobile AdWords. Its impact on mobile and local search was the focal point – following my last column, and leading up to...
Place the disclosure as close as possible to the triggering claim. When practical, advertisers should incorporate relevant limitations and qualifying information into the underlying claim, rather than having a separate disclosurequalifying the claim.
What would you say to detractors who claim that the concept of relationship building is a bit too vague? If you'll be at SES New York next week, you'll notice that there's a session called Screw Link Building, It's Called Relationship Building.
We believe every brand should claim their name in the top social media outlets – Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest, etc. Why can't we look at search marketing from the perspective of encouragement?
By using Google+ as your identity platform, claim authorship of your content to grab a first class seat when Author Rank is implemented. Claim Your Authorship Building identity around top content is now an integral part of a strong digital...
Since 67 percent of users claim they are more likely to purchase from a mobile-friendly website, companies that rely on SEO are wise to begin making the transition to mobile-friendly websites, and responsive web design specifically.
Making sure you claim and regularly monitor your Google+ listing. The failing truth: “99% of the reasons why websites fail are 100% preventable,” Rebecca Murtagh reminds brands in her new book “Million Dollar Websites”.
When you’re talking about 3, 4 or 5 word phrases, when you make a conscientious effort to try to target those phrases, in the absence of other signals, the things you do may be enough to help you claim those un-loved, uncontested phrases that can...
Be sure to claim location pages on Facebook: Continue to manage the established corporate page but also build out pages for each location that tie to the corporate page. Local marketing has grown increasingly important in recent years with the...
Many bike insurers require receipts for both bikes and bike locks in case of a claim; something I didn’t know when I got my bike. All the ideas below are based around the consumer pathway, a seven-step process which sits at the root of marketing...
There are some SEOs out there who claim to “know it all”. As I’m writing this, the area that I live in (Kansas City) is getting nailed by a tremendous snow storm. On a break, I caught up on local news and was hearing about some local tow truck...
Now, authors could stake a claim to their work and tie it to their Google+ profile. Author's Notice: This is an opinion piece, intended to provoke thought and discussion. As such, it reflects my opinion of the direction search is going, not where...
GDN ads are triggered by things like demographics, context, and placement; Facebook ads can lay the same claim – only "context" is derived not by sites visited but by personal interests, activities, etc.
