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  1. 3 Mobile Marketing Must Haves for the Holiday Season

    This means that Randy in New York City will see an add promoting the season’s most popular hot coffee drink available just half a mile away, while Sally in Phoenix will see an ad for a free iced coffee with bagel purchase.

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The Statue of Liberty in New York City In 2010, Google announced it was changing its name to Topeka, after that city changed its name to Google the previous month. Not seeing this one myself, but SEW readers and others including Google Operating...

  3. How Local Small Businesses are Evolving Their Online Marketing Strategies

    That differs vastly from what Bob Little of Culver City, Calif.spent to bolster his auto shop’s web presence: zilch. There used to be this thing called the Yellow Pages, and if you had the right spot and the right-sized ad, you’d get calls.