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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Adapt a responsive design for the homepage, hotel search results, and individual detailed hotel page for mobile device users Check the...

  2. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing.

  3. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...

  4. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    Even if you couldn't make it to the City by the Bay, you can still take advantage of these free e-books, reports and insights offered by conference sponsors. Their informative report also includes 20 pages of analysis to help guide strategy through...

  5. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Lake Tenkiller is known as "heaven in the hills" for the way the clear water reflects the expansive blue skies, and the Oklahoma City National Memorial and Museum captures the city's emotional journey of resiliency and hope.