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  1. Search Engine Marketing Checklist for Hotel Marketers

    Review goal flow by location (i.e.country and/or city) for both paid search traffic and organic search traffic Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web...

  2. Introducing the Local Marketing Adoption Curve

    Title tags should include city, and meta descriptions should include categories. Paid search and paid social should drive visitors to the location pages created in the "walk" stage. Location pages should be created with links to social media and...

  3. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. A single woman in her 20s who lives in a big city, blogs for a hobby, and never...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    For more information on spying strategies and tools, attend my session next week in New York City at ClickZ Live. If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with generic sitelinks offering 2-star, 3-star, or hotels free parking? They also offer searchers a way to self-refine their intent on head terms and engage deeper...

  6. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing...

  7. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...

  8. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.