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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing...

  2. Government SEO is Broken

    While this post focuses on using SEO to benefit the agenda of the federal government, the importance of applying SEO is even greater at the state and local or city level. A keyword-rich inbound link / internal navigation profile: Pages linking to...

  3. 3 Mobile Marketing Must Haves for the Holiday Season

    This means that Randy in New York City will see an add promoting the season’s most popular hot coffee drink available just half a mile away, while Sally in Phoenix will see an ad for a free iced coffee with bagel purchase.