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  1. Local Keyword Research: 3 Ways to Use Google

    Changing your location to New York City yields different results in Google's Autocomplete suggestions when compared to Chicago. The foundation to any search marketing campaign begins with extensive keyword research to identify what search queries...

  2. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Google will take liberties with your keywords and if someone uses a location modifier (city, state, etc.with your keyword, your ad will show. Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business...

  3. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    It’s important to target your ads hyper-locally based on ZIP code level or radius around a location target and not just at the metro or city level. Ideally, your network should also serve a high percentage of local mobile search applications – more...