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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. For example, searching for "Boba" and "Smoothie" in San Francisco would show both trends are high in the city, but smoothies...

  2. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. A single woman in her 20s who lives in a big city, blogs for a hobby, and never...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    For more information on spying strategies and tools, attend my session next week in New York City at ClickZ Live. If we change the keyword phrase slightly to "Search Marketing Consultant", there are still 5,400 searches per month (2,700 less) but a...

  4. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with generic sitelinks offering 2-star, 3-star, or hotels free parking? 2013 brought enhanced campaigns – the good and the bad – to search marketers.