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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Segment reports by keywords that consist of 3, 4, 5 and 6+ words with this set of 4 Google...

  2. March Madness = Search and AdWords Madness?

    The most popular city for the page is Louisville, Kentucky (go figure), and the most prevalent week was the week leading up to the championship game. In an initial search for "march madness", Google is continuing with their March Madness bracket...

  3. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: Created in partnership with legendary improv comedians from Chicago's Second City Communications, the Levity Algorithm is carefully...

  4. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    A few years back, the swine flu was the newsworthy virus that everyone was fearful of contracting; but it seems to have been taken over by the standard "flu" this year, and even the city of Boston was under a state of emergency in January due to...

  5. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    In fact, I didn't even know about it until a few years ago when I got on a bus in Montreal, only to find out that all public transportation in the city was free that day in celebration of women. Many women are helping to shape the marketing world...