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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing...

  2. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Knowing the customer’s current location — not only by state, but at the county or city level — allows marketers to build segmentation strategies that can include real-time or forecasted weather, as well as proximity to a physical store or a...

  3. Government SEO is Broken

    While this post focuses on using SEO to benefit the agenda of the federal government, the importance of applying SEO is even greater at the state and local or city level. A keyword-rich inbound link / internal navigation profile: Pages linking to...