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  1. 7 Reasons You Need to Update Your Google Maps App

    Simply map your course and then select "Save map to use offline" and name your trip. If you're visiting a new city or trying to find new places to explore locally, you can now save on the go. The latest Google Maps is meant to provide you with...

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: The goal is to solve a mystery involving a treasure map that once belonged to an infamous pirate Captain Kidd.

  3. Audience Targeting in Mobile: 4 Key Elements of Context

    Much can be inferred from a user’s exact location beyond their point on a map, such as the type of businesses a user might be interested in based on their proximity, the type of activities they may be engaging in (in the case of someone in an...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    This means that Randy in New York City will see an add promoting the season’s most popular hot coffee drink available just half a mile away, while Sally in Phoenix will see an ad for a free iced coffee with bagel purchase.