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  1. How to Use Data to Build a Well-Timed Marketing Campaign

    August 9th for New York City. But New York City's 1.1 million K-12 students won't be back at school until September 9. It turns out, the first day of school can vary widely from district, city and state – this explains the different color bars above.

  2. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    If you click on that "city", then click on Traffic Sources or Content and you'll get a special April Fool's message: The goal is to solve a mystery involving a treasure map that once belonged to an infamous pirate Captain Kidd.

  3. Audience Targeting in Mobile: 4 Key Elements of Context

    Much can be inferred from a user’s exact location beyond their point on a map, such as the type of businesses a user might be interested in based on their proximity, the type of activities they may be engaging in (in the case of someone in an...

  4. 3 Mobile Marketing Must Haves for the Holiday Season

    This means that Randy in New York City will see an add promoting the season’s most popular hot coffee drink available just half a mile away, while Sally in Phoenix will see an ad for a free iced coffee with bagel purchase.

  5. Spring Forward with Search Strategies for Travel Marketers

    Conversion, costs and return can vary by region, state or city. Whether it's making your brand more visible or literally putting your business on the map, Location Extensions present a variety of new opportunities and every advertiser should take...