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  1. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Knowing the customer’s current location — not only by state, but at the county or city level — allows marketers to build segmentation strategies that can include real-time or forecasted weather, as well as proximity to a physical store or a...

  2. Google Offers Free & Discounted Wi-Fi at U.S. Malls, Airports

    Detroit Metropolitan Wayne County Airport (DTW) Milwaukee County’s General Mitchell International Airport (MKE) Google’s sponsorship isn’t completely altruistic; people need to subscribe to Google Offers in their city to purchase the deal.

  3. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Country, County/Region, or Town/City In "Facebook ‘likes’ and adverts’ value doubted", BBC’s tech correspondent Rory Cellan-Jones warns companies are wasting large sums of money on Facebook ads that largely attract those with no real interest in...

  4. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Steven Kesten, an employment lawyer from Marin County, Calif.does a combination of advertising online and in the print version of the Yellow Pages. That differs vastly from what Bob Little of Culver City, Calif.spent to bolster his auto shop’s web...

  5. Google Expands Global Presence in Asia, London, Dublin

    Google purchased 6.5 acres of land in Kowloon, Hong Kong; 6 acres in Jurong West, Singapore; and 37 acres in Changhua County, Taiwan, according to PCWorld. Additionally, Google invested in a start-up center in London known as "Tech City" near the...

  6. 7 Google Updates Including Flash Indexing, Custom Search, and AdSense

    Metropolitan Transit Authority of Harris County, Houston, TX Utah Transit Authority, Salt Lake City, UT Another week, another slew of Google Updates. Chew on these new features while you watch the US Open this weekend:

  7. Get On Board the OMS and ClickZ Regional Whistle Stop Tour

    The 2009 OMS Whistle Stop Tour starts in Boston on May 5, 2009, and will be stopping at New York on May 7, Philadelphia on May 8, Washington, D.C.on May 14, Austin on May 18, Houston on May 20, Dallas on May 21, Chicago on May 27, Milwaukee on May...

  8. Zvents blends local search with current events

    According to Paul O'Brien, VP of Marketing for Zvents, his local search engine is helping businesses draw foot traffic to their stores, restaurants and events all across the county. So, then I asked to see upcoming events for Nevada City, CA.

  9. Windows Live Local Beta is Now Online; Some Global Imagery Also Added

    Actually, new material can be added very rapidly using (even between releases) and in reality locations are generally added by county. New York City, NY Although they said it would go live at Noon EST, the Windows Live Local service that we wrote...

  10. More on Google's Plan for Wi-Fi in San Francisco; Text of Google's Filing Available

    Google plans to build and operate a Wi-Fi mesh network covering the City and County of San Francisco. We've also made available the full text of an eight page document of the request for information/comments (RFI/C) Google (Word Doc) filed with the...