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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    You use Yelp Trends like any other search engine, except you can compare multiple search terms in the context of one city. For example, searching for "Boba" and "Smoothie" in San Francisco would show both trends are high in the city, but smoothies...

  2. Pre-PPC Strategies For Launching a New Product

    A vegan mother of two kids still at home who works outside the home, lives in a big city or suburb of a big city, and whose total household income exceeds $75,000. A single woman in her 20s who lives in a big city, blogs for a hobby, and never...

  3. 4 Keyword Research Techniques in an Age of Vanishing Keyword Data

    If your budget is really tight, localize it to your city, state, or region. The other week, we went a little crazy – it's cool, we came back – over a rumor that Google would start blocking paid keyword data for AdWords advertisers like it did with...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    For more information on spying strategies and tools, attend my session next week in New York City at ClickZ Live. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?