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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    For more information on spying strategies and tools, attend my session next week in New York City at ClickZ Live. We have all done market research on our competitor's website, keywords and ads, but how actionable is that data?

  2. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Then why are marketers blasting searchers looking for "luxury hotels in [city name]" with generic sitelinks offering 2-star, 3-star, or hotels free parking? Plenty of changes have been made on both Google and Bing Ads in the last year as a result.

  3. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    How to Use this Segment: Apply these segments to any report with unique visitors as a dimension to determine share of voice by U.S.city for your brand. Advanced prospectors profit because they know where to look to find the nuggets, while...

  4. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...

  5. Expanding from Local to National SEO with Google Trends

    Toggle to the City view to drill down to the local levels. It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. The question is, how many people are using it to its fullest potential?

  6. Google Blocks Child Abuse Images on 100,000 Search Terms

    A task force led by Tech City boss and ex-Google and Facebook chief Joanna Shields will "explore what more can be done" to reduce its threat. Google will block more than 100,000 unique search terms that could lead to the discovery of child abuse...