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  1. Google's Matt Cutts: A Little Duplicate Content Won't Hurt Your Rankings

    Cutts does caution against local directory types of websites that list masses of cities but serve up empty listings with no true content about what the user might be looking for, as well as sites that create individual pages for every neighborhood...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She enthuses, "We launched TrueView video ads in test markets we had been tracking for several years due to a high propensity to travel to Oklahoma, but we could never afford to reach them because they were too expensive to buy television in and...

  3. Don't Overlook Local Search Opportunities

    This means understanding local search behavior whether it is "New York City coffee shops" or "Greenwich Village coffee houses"; or "Minneapolis tailors" or "Twin Cities alterations. Hopefully, you've included the city name in the URL!