For example, 9.5 percent of the Financial Services advertisers who sponsored paid search on both engines enjoyed higher CTRs on YBN than on AdWords, including Citicards and Fidelity Life. Every search marketer knows Google dominates in U.S.search...
Citicards.com -- Looks like all they did was put the words "Credit Cards" on their home page title tag. Regular readers may remember some of my columns in which I ripped into American Express for their lack of attention (and respect) for SEO.
What do the New York Times/About.com, Citicards and Passages drug treatment center have in common? For Sean Smith of Citicards, the first stop was as an art director and information architect. You guessed it, a Vice President of Search, the hottest...
