It's really difficult for us to use all the interesting data in order to make it actionable," said Michele Morelli, SVP display, lead generation and digital marketing for Citibank. An online solution is not necessarily appealing to Citibank...
And he has provided expert pre-click and post-click strategies and execution for online testing, targeting and optimization to some of the world's leading brands and businesses, including Amazon.com, Ameriprise, Disney, Citibank, H&R Block, IBM...
AdFreak, Boing Boing, Consumerist and the rest of the blogosphere is abuzz about the fallout from CitiBank's apparant fraud issues that have caused untold numbers of customers to be locked out of their accounts.
