Majestic SEO has captured this reality best with the launch of its new Citation and Trust flow metrics to help identify untrusted links. Unless you've had your head under a rock you've undoubtedly heard the rumblings of a coming Google Penguin...
Let's start by outlining the difference between a structured and unstructured citation. A structured citation is a mention of your business' NAP (business name, address, phone number) on an IYP (Internet Yellow Pages) or directory website (e.g.
As before, these are links where the citation value is weak, and the editorial standards of the site are questionable. Even if you get by this next update, learn to truly appreciate the meaning of a true citation and adjust your marketing strategy...
They'll often link to it from their personal faculty page, which contain lists of other relevant links, with potential co-citation benefits as well. A former member of Matt Cutts' search quality team was recently quoted as saying: getting a link...
Don’t make articles without co-citation and then spin them. Google is growing market share and vowing to implement more changes aimed at reducing web spam and manipulative linking. But to the average small business owner these constant changes are...
The upside could be as little an attribution or citation from the app or as high as more traffic, sales, or exposure for your content. Again, getting your information into other apps usually involves getting some sort of credit or a citation, and...
This will achieve SEO co-citation, but in a very natural and end-user-friendly fashion. For small business owners, the discussion is much more practical and alarming. Specifically, small business websites do on-site SEO poorly or not at all...
we already know that even a non-linking citation has value. As such, it reflects my opinion of the direction search is going, not where it necessarily is today. For several years now, Google has characterized links as a figurative vote for a...
In addition, their local citation work would yield more links naturally (even if some of those links were nofollowed). But, conducting robust and large-scale audits typically takes a significant amount of time and effort.
But if the co-citation is somewhat relevant or at least authentic then maybe it’s a keeper, at least for now. Things that never used to "hurt" a website are now bringing businesses to their knees. Leaving most people with more questions than...
So that they will talk about, link to the content, or drop a citation on their blog, Twitter, or Facebook. Charles Dickens, A Tale of Two Cities The search industry is booming. Competition for keywords – organic or paid – has never been higher.
How to Build a Citation Foundation This citation building process will enable your business to reach out to potential customers and engage them in 2013 and beyond. They are the reason we are engaged in the current citation race.
Let's look at some examples of citation neighborhoods, and tips for how you can take advantage of them. Until a business has claimed and optimized their presence on these, citation generation is probably not the best use of the business owner’s time.
Co-citation is also a sign of a natural backlink profile. Every year SEO gets more complicated as Google rolls out updates and changes the rules. This is especially frustrating for small business owners who don't have the time or resources to stay...
If you're an image heavy site, you can easily reach out to websites that have snagged your images and ask them for a citation back to your site. Advanced search commands are the cornerstone of “good, old-fashioned SEO.
Majestic SEO's Citation Flow is an improved calculation of a PageRank like value from the ACRank metric they used to offer, and Trust Flow is interesting because it gives us a look at how trusted (duh!
And when it comes to the outreach component, we don't get into specifics, or give them a crash course in using advanced search operators, or point them to pro prospecting tools like Citation Labs or Buzzstream.
AB: Tell me more about Citation and Trust Flow and why trust has become so important? DJ: Citation flow takes our original metric – ACRank and flows ACRank through multiple links with a link value decay algorithm.
Now, rather than manually scraping the SERPs, you can automate the process with a slick tool like the Link Prospector from Citation Labs. There's no denying it: coming up with solid topic ideas for content and linkable assets on a consistent basis...
Is this an easy way to inject some fresh content and new social citation for your site? The growth of Pinterest has gone from just over 4 million active users at the end of 2011 (according to their Facebook page) to just over 8.3 million active...
