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Circles

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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Basically, I sit with my problem until I'm confident that I'm going around in circles, thinking the same thoughts over and over again. Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs...

  2. How to Turn Data & Creativity Into Great Content in 3 Steps

    The sweet spot is where the two circles converge. Our marketing decisions are supposed to be driven by hard, scientific metrics based on ROI, signals and big data. Yet we're also supposed to create creative, engaging content that's driven by...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Google automatically Gmail with contacts on Google+, and limits circles to 5,000. Now, it seems the pendulum has swung to the opposite extreme. The hype around Facebook, and social media in general, appears to have dulled the senses of marketers...