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  1. Influence the Influencers: The Magic of Co-Created Social Content

    This line of thinking is also the goal you want to articulate to the influencers in your circle. Somehow people that love you and what you do gather together and say all kinds of nice things. Right? Well, maybe, if you know how to get the right...

  2. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    These people are your inner circle, your most loyal and most active brand advocates. Lifecycle marketing means marketing to your existing customers, based on the status of the relationship. It is even more relevant for SaaS customers, who will only...