SEO News

Churn

RSS
  1. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    That same marketer could build rapport and reduce churn with existing customers by using Facebook ads to update them on new blog posts, whitepapers, and customer events. Custom Audiences allows marketers to retarget Facebook users who earlier...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The memes hit Tumblr and Pinterest in force, prompting bloggers to churn out exaggerated stories without any real fact checking. Previously, on British Outfitters … Lisa Hughes, British Outfitters' most recent New York hire, was sitting in the...

  3. The Pros and Cons of Big Data Democratization

    Multiple data sources and data consuming groups lead to multiple versions of the truth, increasing churn and generally leading to less confidence in recommendations. As much as we talk about integrated insights, it only seems to be getting worse.

  4. 7 Reasons Your Blog Sucks & How to Fix It

    Regular readers may get the impression that your only goal is to churn out content for a traffic grab. If you’re not publishing informative, engaging content or you’re constantly pimping your company more than offering value to your readers, it...

  5. Google Revises Link Scheme Definitions: Guest Posts, Press Releases, Advertorials Can Hurt Rankings

    This has somewhat gone out of favor, particularly mass submissions to free article sites for all but very spammy churn and burn markets. Google had issued two warnings about advertorials earlier this year, including one Google Webmaster Help video...

  6. How to Deal With Search Marketing Burnout

    Low-margin industries rely on a churn-and-burn approach to employees. Again, if you're in a churn-and-burn company, talking to your boss may not help, but talking to other people will. There's a word for it – burnout – and it's a problem in any...

  7. How to Introduce a Politics-Free Prioritization Model for Analytics Reporting

    For instance, if the strategic alignment of the insights team is driving sales rather than reducing customer churn, there should be less overall prioritization granted to requests that are related to operational issues and customer experience.

  8. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Customer Churn Mitigation: Slow customer attrition with predictive churn mitigation programs. Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role...