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Churn

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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Customer Churn Mitigation: Slow customer attrition with predictive churn mitigation programs. Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role...

  2. How 5 Popular Landing Page Optimization Tips Can Also Hurt Conversion Rates

    Optimizing your conversion rate can effectively boost your return on investment in digital marketing, as well as reduce churn and overall spend. Everyone should know by now that landing page optimization is a critical tactic in your overall online...

  3. Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired

    In order to keep the economy moving they have to keep churn going, as newer accounts tend to shop more (after all, they don't have enormous inventories already bursting to the seams with stuff), and old ones for various reasons slip away.

  4. Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links

    Media Standards Trust recently launched a website, Churnalism.com, which allows the user to paste chunks of content into a "churn engine," which compares the text against a database of articles from the UK press and BBC, providing a "churn rating...

  5. Should Local Marketers Get Twitterpated?

    It should be noted that this is often common of viral growth and social platforms like MySpace and Facebook, which have experienced high churn numbers in their early days as users tried the service and then waited until they found relevance in the...

  6. The Evolution of SEO

    Users digested content that interested them, bloggers received grist to churn out new posts, and client sites slowly slid up the SERPs. You don't have to think back too far to remember the days of keyword stuffing, Web rings, irrelevant meta data...