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  1. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Chrome, Android phones, and the plethora of Google products. The recent and rapid rise of multi-device behaviors has accelerated the need for new digital measurement technologies. Cross-device tracking has been on every digital advertiser’s lips...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. Instead, we now offer the Yahoo Extension for Chrome, which will give you quick access to Yahoo...

  3. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers...

  4. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, the Chrome browser has a very comprehensive set of device emulators (Google search chrome device emulator) and WebPageTest.org has some great mobile emulator options. One thing that we know for sure when it comes to mobile SEO best...

  5. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be. Successful digital marketing campaigns are now data-driven.