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  1. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    Will Internet Explorer get penalized in the same way that Google Chrome did when they were caught with a sponsored post campaign? Those who remember the Google Chrome banning, it lost rankings for both its name and the keyword [browser].

  2. The Difference Between App to App and Web to App Advertising

    User is in a web browser on their mobile device (such as Safari or Chrome on an iOS device). Mobile devices – and the apps contained within them – are increasingly "always on. This always on phenomenon presents a perfect opportunity for advertisers...

  3. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    For example, the Chrome browser has a very comprehensive set of device emulators (Google search chrome device emulator) and WebPageTest.org has some great mobile emulator options. One thing that we know for sure when it comes to mobile SEO best...

  4. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    In this example, Chrome and Internet Explorer seem to be doing OK but Safari has a noticeably higher bounce rate, so you might want to look into the reasons why that might be. Successful digital marketing campaigns are now data-driven.

  5. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Note: you can also use the Google Analytics Debugger Chrome extension to view the events being fired in real time. Sure, if you're a business with a small and simple website, then slapping a tracking tag on each page is relatively easy to do.