Rather than allocate a large portion of their budget to a single keyword, Sears instead extended their funds to many keywords, however the largest expenditure for a single keyword was for "Christmas Tree Shop" (which is also a store in itself and...
Well, Google Insights for Search forecasts that web search interest in April Fool’s Day, Earth Day, Memorial Day, Fourth of July, Labor Day, and Christmas will spike in the United States on those holidays in 2012.
He got all the Christmas presents. However, in most cases, SEMs should work to combine keywords into tightly-themed ad groups. There are technologies that can help SEMs group thousands of keywords into tightly-themed ad groups, automatically...
Another tradition that brings joy to youngsters everywhere is the one started in 1955 by NORAD, the North American Aerospace Defense Command, which every year counts down to Christmas Eve and tracks Santa's whereabouts as he delivers presents...
If you search Google for Hanukkah, Christmas, or Kwanzaa, you'll see some special holiday icons in the left navigation and decorations between the organic results and ads on the right. In honor of Christmas, Google replaces its "Everything" icon...
Look at previous successful festive campaigns: Elf Yourself, Pimp My Sleigh, and the many successful Christmas-themed mini-games. This can be about posting discounts and vouchers, especially at Christmas, when everyone's budgets are stretched.
I've done "seasonal investment tips," "investing in companies that make most sales during Christmas period," "what is the strongest currency of the holidays," and "best Christmas trips for the money" -- all written in advance where possible.
Although it's wise to keep seasonal content live all year, from a holistic SEO perspective, not many people are likely to link to a Christmas page during June. There are people, including my wife, who start their Christmas shopping in June and may...
But I was still surprised today when Lycos provided a list of Christmas gift ideas two days before Thanksgiving Day. As for me, I don't do any Christmas shopping until the very last minute. Yep, when I say "last minute Christmas shopping" I mean...
