SEO News

Christmas Shopping Season

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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    I traveled over Thanksgiving and Christmas and opted to tote my more conveniently-sized tablet instead of my laptop. Mobile devices have taken a more central role in consumers' lives – from research and content consumption to social sharing and...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    If ecommerce advertisers can lace their ads with references to Christmas and Santa Claus, then you can absolutely reference the New Year and everything that brings to the B2B table. The holiday shopping season is the event of the year and about the...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    And because there are fewer shopping days between Thanksgiving and Christmas this year, it could mean different shopping patterns than years prior. Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over...

  4. Summer Prep for a Very Merry PLA Christmas

    It's never too early to start planning for next Christmas! And with the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this...

  5. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Rather than allocate a large portion of their budget to a single keyword, Sears instead extended their funds to many keywords, however the largest expenditure for a single keyword was for "Christmas Tree Shop" (which is also a store in itself and...

  6. Going Global: Localize Your Message for Holiday Retail Traffic

    Both occur between December and January but both are distinct from exchanging Christmas gifts. The holiday season is nearing and retailers everywhere are gearing up to attract an influx of shoppers. By demonstrating cultural awareness, retailers...

  7. 11 Social Media Tips for the Holidays

    At the company I work for, Vertical Measures, we’ve done this in the past for Halloween, Christmas, and even Valentine’s Day. Whether it’s a post about gift giving ideas or one that illustrates the history of Christmas, it’s a piece of content that...

  8. Google Inside Search Event Recap: What's New in Mobile, Voice & Image Search

    Searches from a desktop generally dropped off at lunchtime and at the evenings, with significant annual drops during the summer holiday season and over Christmas. Searches jumped over lunch and in the early evening, and there was very little drop...