SEO News

Christmas Shopping Season

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  1. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    If ecommerce advertisers can lace their ads with references to Christmas and Santa Claus, then you can absolutely reference the New Year and everything that brings to the B2B table. The holiday shopping season is the event of the year and about the...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    And because there are fewer shopping days between Thanksgiving and Christmas this year, it could mean different shopping patterns than years prior. Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over...

  3. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Rather than allocate a large portion of their budget to a single keyword, Sears instead extended their funds to many keywords, however the largest expenditure for a single keyword was for "Christmas Tree Shop" (which is also a store in itself and...

  4. Going Global: Localize Your Message for Holiday Retail Traffic

    Both occur between December and January but both are distinct from exchanging Christmas gifts. The holiday season is nearing and retailers everywhere are gearing up to attract an influx of shoppers. By demonstrating cultural awareness, retailers...

  5. 11 Social Media Tips for the Holidays

    At the company I work for, Vertical Measures, we’ve done this in the past for Halloween, Christmas, and even Valentine’s Day. Whether it’s a post about gift giving ideas or one that illustrates the history of Christmas, it’s a piece of content that...