SEO News

Christmas Shopping

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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    I traveled over Thanksgiving and Christmas and opted to tote my more conveniently-sized tablet instead of my laptop. In the U.S.seasonal shoppers turned to these deviceson key 2013 shopping dates with more than one out of every three paid search...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    If ecommerce advertisers can lace their ads with references to Christmas and Santa Claus, then you can absolutely reference the New Year and everything that brings to the B2B table. There's simply too much shopping and egg nog for anyone to be...

  3. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    And because there are fewer shopping days between Thanksgiving and Christmas this year, it could mean different shopping patterns than years prior. Thanksgiving will actually be the fastest growing online sales day of the season (up 21 percent over...

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Rather than allocate a large portion of their budget to a single keyword, Sears instead extended their funds to many keywords, however the largest expenditure for a single keyword was for "Christmas Tree Shop" (which is also a store in itself and...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    Both occur between December and January but both are distinct from exchanging Christmas gifts. If initiatives to optimize consumer-facing opportunities are offered in English only, site owners will miss the opportunity to increase revenues and...

  6. Gifting Online & Offline: Shopping and Behavioral Search

    The plural keyword “gifts,” meanwhile, is more commonly tied to Gifting Occasions, such as Christmas gifts, birthday gifts, or anniversary gifts. In recent weeks, we’ve looked at a number of trends related to holiday shopping, as well as other...