For some, such as a business selling Christmas tree ornaments, it is very strong. Analyze the trend for your business and adjust your projections to align with the days of the week upcoming in your projection period.
A rebounding economy and a longer period between Thanksgiving and Christmas helped to fuel this trend. This won’t change, especially as analysts question the impact of Facebook’s Graph Search and other market led changes.
The average number of weekly downloads in December, not including the Christmas period, was just 1.07 billion. The most important week of the year for app makers is the final week of the year, between Christmas and New Year's Day," wrote Flurry's...
Both occur between December and January but both are distinct from exchanging Christmas gifts. Its mobile success played into increased traffic to the website: visits to Debenhams.com were up by more than 50 percent in the period, a surge that was...
When TRX was included on YouTube’s 2010 Holiday Wall, the sales pitch was: “You may not be able to fit a treadmill into a Christmas stocking, but you can definitely give the gift of fitness in the form of a TRX Pro Kit.
Last-minute shoppers still purchased online the week before Christmas, while deal-seeking and gift card redemption drove higher post-Christmas revenue, according to Kenshoo’s finalized 2011 U.S. Covario found that PPC advertising gains in the high...
By employing a smarter approach to commerce, many retailers were successful in helping to connect their customers with the best deals from anywhere and at any time, even on Christmas Day where online shopping grew by 16.4 percent over 2010.
This data doesn't break down websites by industry sector or demographic (keep an eye out for a future article) but instead is intended to see what happens to overall user activity over the Christmas period.
The daily deal space during the holiday season was projected to be anywhere from $80 million to $100 million between Thanksgiving and Christmas. Ninety percent of holiday shoppers said they were likely to buy a daily deal during this time period...
If all of that sounds like just too much hard work, and let's face it, you've worked hard this year and probably deserve the break, here's a site with origami Christmas ornaments that you can make while you clean out that stationary cupboard.
Most retail campaigns can expect conversion rates to rise just before Christmas. This will help avoid the situation of tripling bid on a low volume keyword just because it converted once, and will avoid setting bids to 0 for keywords with no...
And that’s a nice gift for marketers – just in time for Christmas. For example, YouTube Insight allowed uploaders to see how often their videos are viewed in different geographic regions, as well as how popular they were relative to all videos in...
And that’s exactly what happens with this category, the week before Christmas. While we may not traditionally think of the back to school period as a big gifting occasion, whatever gift giving is going on indeed skews toward items of some...
Searches from a desktop generally dropped off at lunchtime and at the evenings, with significant annual drops during the summer holiday season and over Christmas. Searches jumped over lunch and in the early evening, and there was very little drop...
The importance of online ordering (and ensuing execution) became quite apparent to me as my mother sent me to the store to pick up our honey-baked ham for Christmas dinner. Savvy marketers are well aware of this fact and are investing heavily in...
Google seems to be spending a lot of time improving their advertising products -- a smart move before the busiest shopping period of the year. Google announced the launch of extensive changes to their ad formats last week.
I've done "seasonal investment tips," "investing in companies that make most sales during Christmas period," "what is the strongest currency of the holidays," and "best Christmas trips for the money" -- all written in advance where possible.
Do you have any idea how difficult Christmas and New Year's are for me and the rest of my family? Funding for online advertising: immediate access, to a specific amount, for a specified time period. Jan.
Although it's wise to keep seasonal content live all year, from a holistic SEO perspective, not many people are likely to link to a Christmas page during June. There are people, including my wife, who start their Christmas shopping in June and may...
The Online Crush period took place between Thanksgiving and December 11th, followed by the Offline Rush until Christmas. Especially if you are a multichannel or off-line retailer who's aiming to boost holiday sales, then it's possible to consider...
