SEO News

Christmas Holiday Season

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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    I traveled over Thanksgiving and Christmas and opted to tote my more conveniently-sized tablet instead of my laptop. Mobile devices have taken a more central role in consumers' lives – from research and content consumption to social sharing and...

  2. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    If ecommerce advertisers can lace their ads with references to Christmas and Santa Claus, then you can absolutely reference the New Year and everything that brings to the B2B table. The holiday shopping season is the event of the year and about the...

  3. Google & NORAD/Microsoft Go Head-to-Head with Competing Santa Trackers

    It shows that there are 24 features or games to unlock each day, up until Christmas Eve. Google is running their own Santa Tracker, which has officially launched for this holiday season. NORAD site visitors can also watch movies about Santa or...

  4. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    And because there are fewer shopping days between Thanksgiving and Christmas this year, it could mean different shopping patterns than years prior. Even government shutdowns can't put a damper on the consumer's plot to shop this holiday season.

  5. Summer Prep for a Very Merry PLA Christmas

    It's never too early to start planning for next Christmas! And with the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you can merchandise your inventory like a rock star this...

  6. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    It’s Free Shipping Day on December 17, where you can order online from participating retailers, receive free shipping, and still have your purchase delivered by Christmas Eve. Rather than allocate a large portion of their budget to a single keyword...

  7. Going Global: Localize Your Message for Holiday Retail Traffic

    Both occur between December and January but both are distinct from exchanging Christmas gifts. The holiday season is nearing and retailers everywhere are gearing up to attract an influx of shoppers. By demonstrating cultural awareness, retailers...

  8. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    And during the 2011 holiday season, TRX promoted their searchable collection of Christmas gift ideas via TrueView video ads. When TRX was included on YouTube’s 2010 Holiday Wall, the sales pitch was: “You may not be able to fit a treadmill into a...