SEO News

Christmas Holiday Season

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  1. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    It’s Free Shipping Day on December 17, where you can order online from participating retailers, receive free shipping, and still have your purchase delivered by Christmas Eve. Rather than allocate a large portion of their budget to a single keyword...

  2. Going Global: Localize Your Message for Holiday Retail Traffic

    Both occur between December and January but both are distinct from exchanging Christmas gifts. The holiday season is nearing and retailers everywhere are gearing up to attract an influx of shoppers. By demonstrating cultural awareness, retailers...

  3. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    And during the 2011 holiday season, TRX promoted their searchable collection of Christmas gift ideas via TrueView video ads. When TRX was included on YouTube’s 2010 Holiday Wall, the sales pitch was: “You may not be able to fit a treadmill into a...

  4. Google, Bing Launch TV Commercials For Holidays

    Bing’s animated shorts were produced by Bent Image Labs and will appear during “South Park Christmas,” “Santa Claus is Coming to Town,” and other holiday specials this season. Where Google more typically aims to tell a story through longer...

  5. 11 Social Media Tips for the Holidays

    At the company I work for, Vertical Measures, we’ve done this in the past for Halloween, Christmas, and even Valentine’s Day. Whether it’s a post about gift giving ideas or one that illustrates the history of Christmas, it’s a piece of content that...

  6. Google Inside Search Event Recap: What's New in Mobile, Voice & Image Search

    Searches from a desktop generally dropped off at lunchtime and at the evenings, with significant annual drops during the summer holiday season and over Christmas. Searches jumped over lunch and in the early evening, and there was very little drop...