SEO News

Christmas Gift

  1. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    One Last Wonderful Gift And time for one last holiday gift. RANK IN SPEND EVENT DAY 1 Cyber Monday Monday 2 Black Friday Friday 3 Thanksgiving Thursday 4 Sunday after Black Friday Sunday 5 November 15th Friday 6 Day before Thanksgiving Wednesday 7...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  3. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    May buy again as another gift: Most of the time we don't buy gifts once for one person throughout the entire year. Many of the people who make holiday purchases have never been to your site, and they may make only that single gift-minded transaction.

  4. Black Friday & Cyber Monday PPC: How Did Retailers Prepare?

    Macy’s, similar to Sears, is disbursing their budget amongst many keywords while Godiva is spending quite a bit to bid on "chocolate", logically (11.06 percent) and "gift baskets" (9.79 percent), which have CPC’s of $2.45 and $4.84, and are...

  5. Going Global: Localize Your Message for Holiday Retail Traffic

    El Dia de los Reyes Magos, or Three Kings Day, is a gift-giving celebration common in the Hispanic community, and Japanese tradition calls for the exchange of o-seibo gifts. Both occur between December and January but both are distinct from...

  6. Valentine’s Day 2012 Ideas for Marketers

    Valentine’s Day is the second most popular gift-giving holiday (behind Christmas), according to a recent survey by ORC International. With Valentine’s Day being the second biggest gift-giving holiday this year, you can't neglect this traffic or...

  7. YouTube TrueView Ads Pump Up Search Traffic, Conversions for TRX

    When TRX was included on YouTube’s 2010 Holiday Wall, the sales pitch was: “You may not be able to fit a treadmill into a Christmas stocking, but you can definitely give the gift of fitness in the form of a TRX Pro Kit.

  8. Gifting Online & Offline: Shopping and Behavioral Search

    Also, we’ll be looking at trended data for both the “gift” and “gifts” keywords (acknowledging that there is likely to be a substantially grey area where the top overlap, in terms of Google’s delivery of search results to the user).