SEO News

Christian Arno

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  1. The Growing Importance of International Mobile Search

    For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a quarter of total usage.

  2. Inbound Marketing in Various Languages

    Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing messages (if they ever were). Many people are becoming increasingly resistant to traditional "outbound" marketing...

  3. How to Run Foreign Language PPC Campaigns

    English remains the single most widely used language online. But it still only accounts for around a quarter of total usage, and this proportion is falling. The growth in online use of languages such as Chinese and Arabic far outstrips that of...

  4. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Many economists regard the CIVETS countries – Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa – as the next wave of fast growing emerging economies. This follows from the last acronym of emerging economies the BRIC group, which...

  5. Tools to Monitor Online Reputation Across Different Languages

    It only takes moments to post a comment or photo online, but erasing our “digital footprint” can prove almost impossible. Many job seekers and college graduates have already found out the hard way the importance of their online reputations.

  6. Gaining Top Keyword Prominence & Dominance in Foreign Languages

    The English language Internet is a crowded place these days – online consensus puts the total percentage of online content that’s in English between 50 and 80 percent. Competition for keywords and domain names is at an all-time high in the English...