As former advocates of the Mayan Apocalypse could no doubt tell you, predicting the future isn’t an exact science. We made it through 2012 without facing an apocalypse, and now thoughts are turning to what might happen throughout the rest of 2013.
On-page optimization – or everything that can be done to boost your ranking on and within the web page itself – isn't the only step in your multilingual SEO campaign, but it’s a crucial one. By concentrating a little extra effort in the following...
There's absolutely no doubt that social networks continue to play an increasingly important part in many people's lives. EMarketer predicts there will be a massive 1.43 billion social network users in 2012, representing a 19.2 percent increase over...
Mobile Internet is on the rise all over the world. Many commentators have predicted that mobile search will overtake desktop by 2015 and in some countries, including China and India, this is already the case.
Worldwide Social Media Usage Trends in 2012 by Christian Arno Achievements: #Runnerup Most Tweeted Social Story. Over the holiday period we will be counting down the top most read articles of 2012. It's always interesting to see what is the most...
Just this month Facebook announced it had passed the 1 billion active members mark. You may think that the rest of the social media world might as well just turn around, go home, and switch off the light as it passes.
For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a quarter of total usage.
Many businesses have recognized the importance and value of localization. The Internet offers unparalleled opportunities to break into new markets, but traditional SEO through localization techniques can be slow to yield conversions.
Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing messages (if they ever were). Many people are becoming increasingly resistant to traditional "outbound" marketing...
English remains the single most widely used language online. But it still only accounts for around a quarter of total usage, and this proportion is falling. The growth in online use of languages such as Chinese and Arabic far outstrips that of...
How many times have you heard it proclaimed that “content is king”? On-page optimization – the process of ensuring that your main website copy is fully optimized for the search engine bots – is certainly still important.
Many economists regard the CIVETS countries – Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa – as the next wave of fast growing emerging economies. This follows from the last acronym of emerging economies the BRIC group, which...
Achieving the perfect search engine optimization (SEO) strategy for any website can often feel nigh on impossible. With Google and many other search engines regularly changing their search algorithms, it’s a constant battle trying to attract the...
It's pretty exciting when a product makes the leap and goes global. With more than 73 percent of Internet users searching the web in a language other than English, the jump into the global unknown can certainly reap plenty of dollars.
It only takes moments to post a comment or photo online, but erasing our “digital footprint” can prove almost impossible. Many job seekers and college graduates have already found out the hard way the importance of their online reputations.
Google is, without doubt, the single biggest and, by extension, the most important search engine worldwide. The main, U.S.focused google.com is the single most visited site, but various international Google sites also figure highly.
When you’re building an online reputation, regardless of language, one of the most important things you can do is to use anchor links wisely. An anchor link can be either a text hyperlink or a clickable image, although for marketing purposes you...
For the past year, I’ve been banging on about how the future of ecommerce is multilingual and international, for three simple reasons: Foreign languages are growing rapidly online (Internet World Stats ).
The English language Internet is a crowded place these days – online consensus puts the total percentage of online content that’s in English between 50 and 80 percent. Competition for keywords and domain names is at an all-time high in the English...
As this column goes live, I’ll be in (hopefully) sunny San Francisco delivering a presentation as part of the Getting Ready for Global Business session at the 2011 SES San Francisco conference. Together with fellow speakers Motoko Hunt, the founder...
