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  1. The Growing Importance of International Mobile Search

    For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a quarter of total usage.

  2. Google Sued by Germany’s Former First Lady for Prostitution-Related Search Suggestions

    In response to rumors during her husband Christian Wulff’s presidency, she filed a sworn affidavit with the German courts denying any involvement in prostitution. Google is facing another lawsuit over their autocomplete search feature.

  3. Vitaly Borker Gets 4 Years for Threats, Terror Used to Boost Google Rankings

    In a 2010 interview, he showed a NYTimes reporter his top ranking for the term, “Christian Audigier,” laughing that he outranked the designer’s own website. Vitaly Borker’s online reign of terror, once used as his SEO strategy, has earned the...

  4. Inbound Marketing in Various Languages

    Inbound marketing involves getting potential customers to come to you. Consumers are no longer passive recipients of direct marketing messages (if they ever were). Many people are becoming increasingly resistant to traditional "outbound" marketing...

  5. How to Run Foreign Language PPC Campaigns

    English remains the single most widely used language online. But it still only accounts for around a quarter of total usage, and this proportion is falling. The growth in online use of languages such as Chinese and Arabic far outstrips that of...

  6. CIVETS: New Global Marketing Opportunities in Emerging Economies

    Many economists regard the CIVETS countries – Colombia, Indonesia, Vietnam, Egypt, Turkey, and South Africa – as the next wave of fast growing emerging economies. This follows from the last acronym of emerging economies the BRIC group, which...

  7. Facebook Advertisers Testing New Sponsored Stories Actions: Want, Own, Played & More

    We have always had the 'like' button on every single product from all 150,000 of our sellers," Payvment CEO Christian Taylor recently told ClickZ. A limited number of Facebook advertisers are testing what appears to be the next iteration of...