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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. Making the web experience unique to your audience is something marketers strive for. That’s why real-time personalization technology and methods...

  2. What 'Quick Win' Metric Can You Identify & Measure For Your Prospects?

    A well-chosen number is a close proxy to a meaningful long-term outcome. An entire industry of wellness programs and lifestyle medicine have arisen to help us turn our bad habits into good ones. A startup client of mine jumped into the nutrition...

  3. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    If someone lands on a randomly chosen internal webpage on your site, can someone make the assumption that the purpose of that landing page is consistent with the purpose of the homepage? Google Search Quality Ratings: Your Money or Your Life

  4. Bing It On Challenge Hits London: Bing Still Finds Bing Superior to Google

    Out of 10,000 searches carried out, Bing search results were chosen 39% of the time, whilst Google results were chosen 32% of the time and 29% of searches were draws. Just days after the validity of the Bing It On Challenge faced serious questions...