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  1. In Search for New Pope, Vatican Embraced Twitter, Facebook & Google

    The Vatican reinstated their use of Twitter to announce that the new pope had been chosen, so seemingly social media is going to continue through Pope Francis' reign (although at the moment he doesn't have a “personal” account; at least not yet).

  2. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Companies that have chosen to invest in the digital marketing channel the longest are currently reaping the most rewards from owned and earned media efforts, and have very refined paid strategies. The definition of integrated marketing continues to...

  3. Structured Data First Steps: Adding Schema Location Markup to Your Website

    Once you've chosen the correct category(ies), simply fill in the pertinent data and the tool will wrap the code around your information for you. Schema.org was created last year to create a common language between major search engines Google, Bing...

  4. How to Quickly Identify Duplicate Content With a Site Crawl

    The parameters shown above were chosen for this example crawl of Costco.com. This article is a simple breakdown of how to go about using an SEO site crawler to quickly identify duplicate content. There are many tools out there, but Screaming Frog...