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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Just make sure you're logged in to Google Analytics, click the link, and choose which profile you'd like to apply the segments to. You would have no idea whether you were reaching the target market you thought you were or if specific products or...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The contributors choose their own topics with no oversight, have poor writing skills or "absolutely no expertise in the topic of the page. Version 5.0 of the handbook is dated March 2014, and contains updated information about expertise, authority...

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    For more information on the mobile research coming from BrightEdge, including tips on how to choose and implement a mobile solution, the full report can be accessed here. In its report, BrightEdge outlines ways to choose the type of mobile...

  4. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. In its latest research, Searchmetrics studied the universal...