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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Broad Match keywords: Instead, choose exact and modified broad match to keep Google from throwing too much junk into your AdWords trunk. When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Here are the six most important factors that will guide your link-building strategy and help you choose the perfect immediate tactics to implement on your website. Getting traffic to one's site -- and quality traffic at that -- is probably one of...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    When it comes to backlinks, webmasters should always choose quality over quantity. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Now buyers are in charge of relationships with the companies they choose to do business with, and when it comes to selling and customer service, search and social have never been more important. Search results beware and be aware, customer service...