SEO News

Choice Hotel

  1. Forget Clicks, iProspect Study Shows Ad Impressions Drive Purchases & Boost Brands

    Much like the insurance industry, aggregators may be providing choice, but users are qualifying their decisions on the hotel brands own performance in the search results and across other media channels.

  2. Google Places Presents Major Challenges for International SEO, Too!

    However, [Weddings in Paris” could quite easily be a search from someone living in Paris but looking for a venue -- such as a hotel. For instance, [Hotels in Paris” can't show results designed to be for locals in Paris because they almost certainly...