These are aggregate feed pages you’d find on ecommerce product pages (both page level and category level); sites with city, state and ZIP code directory type pages (think hotel and travel sites); and event location listings (think ticket brokers).
The presence of the gulags has inspired some very dark humor in the form of reviews on a Google+ Local page that rate the quality of the concentration camp as if it were a hotel. It's their choice now, and in my view it's time now for them to start...
Consider again my search for a hotel. I know that if he likes a hotel, it's very likely to be close to something I would like at a price I'm willing to pay. Bing: The Choice of a New (Search) Generation?
In a recent conversation about ambiguous keywords on the PPC Chat hashtag on Twitter, Bryant Garvin pointed out the fact that all of the Choice Hotel brands have fairly generic names: Now, this is by no means a dig at Choice Hotels.
Hotel Room Well, one hotel key hack, revealed at Blackhat/Defcon, showed that it "only takes $50 and a junior level understanding of programming. This hotel key hack affects one of the largest hotel key providers in the U.S.
Book a hotel Given the choice, would you go for “Beachfront Hotels” “Lodging Near the Beach? Quantifying the selection using the word “Dozens” implies both variety and choice. When it comes to PPC ad testing, only a few of us are actually testing...
Staying on the keyword “unique hotels,” an example of relevant content might be a list of the top 10 unique hotels in the world with well-written copy explaining why each hotel is unique. To grab and maintain the user’s interest, talk about your...
Not once", he says "did I get to a Google results page and lament that I couldn't see my friends' ideas about the car I should buy or the hotel I ought to book. Google has achieved such success in search – to the point that 7 out of 10 web searches...
For both our SES London and SES New York events you now have the opportunity to get your idea included on the agenda and win an all-expense paid trip to either New York or London.airfare, 2 night hotel accommodation, and a platinum pass to the...
The winner will receive roundtrip airfare, three nights’ accommodation at the conference hotel, and a Platinum Pass to the conference. Well, submissions are now open for the SES New York 2012 Attendees Choice Contest.
Each winner will receive roundtrip airfare, two nights' accommodation at the conference hotel (the Hyatt Regency Chicago), and a Platinum Pass to all three days of the conference. If you submit an idea for a new session in the form of a video...
The WINNER will receive free entrance to SES San Francisco 2011 at the Moscone Center, your air fare and hotel stay will all be covered. FREE Hotel Stay For SES San Francisco we’re launching an “Attendees Choice Contest” that could garner you a...
Back in March I checked in at my hotel in San Francisco on foursquare, within the hour I had a tweet sent to me from the hotel twitter account (@westinsf) asking if I was enjoying my stay. Companies that don’t engage in such a manner lose an...
This might not be as helpful in a meeting, but it's handy to have while your laptop takes a nap back at the hotel room. For many of us, the iPad has become our portable business tool of choice. With that in mind, here are five free essential apps...
Just like a link, websites will list your company, including an address, as a vote of confidence -- to let their visitors know they should visit your shop, hotel, restaurant or office. How do you rank number one for a competitive and lucrative term...
Much like the insurance industry, aggregators may be providing choice, but users are qualifying their decisions on the hotel brands own performance in the search results and across other media channels.
However, [Weddings in Paris” could quite easily be a search from someone living in Paris but looking for a venue -- such as a hotel. For instance, [Hotels in Paris” can't show results designed to be for locals in Paris because they almost certainly...
In one test we did for a U.S.based hotel chain marketing in China, Baidu produced great returns, while Google AdWords produced no measurable conversions. Nor are the same search engines popular: Google isn't first choice everywhere:
The search yielded 2390 entries, restaurants but also restaurant jobs, delivery services, hotel-restaurants, etc. For the moment, one has the choice of five such pictures. Google. Pakistan. Rings a bell?
I ran into something similar in Thailand, when I spoke with a woman who was on Facebook at the concierge desk of a hotel. But by keeping her investments light, she can remain flexible and not be paralyzed by "making the right choice.
