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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Two years later, referrals were the lifeline of the business, and clients were happy...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Additionally, this new content needs to be focused on meeting our own business objectives and be consistent with our brand image. Typically these folks include corporate branding, the business unit that you are suggesting the content for, the...

  4. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is trending. Yelp Trends can also help a business owner expand into related territory to try and keep up with the changing...

  5. Top 10 Skills That Separate Real UX Designers from Wannabes

    Ground: 6-10 business days Air: 2-3 business days Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc.

  6. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    I've seen a lot of business owners fall for them. I was talking to a small business owner recently and she was delighted that someone wanted to write a guest blog post. So these websites are getting penalized because they get convinced by these...

  7. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    Business Intelligence Event streams at ClickZ Live are designed to match your expectations in terms of content, format and ROI, whether your business is an agency, a big brand, or an SMB. Sessions are spread out into five tracks, to help everyone...