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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Learn as much about your competitors as you can so you can figure out how to stand out and position yourself as the better choice. The goal of these "lessons" is to help you use what I found worked best and apply these to make your agency better.

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    Twitter has been, and continues to be, the platform of choice for reporters covering breaking-news stories. From a Wall Street Journal (WSJ) report, Noto was quoted as saying the reverse chronological order of content that Twitter is known for "isn...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    Usually the best choice for creating content that has a high propensity to attract links is to let the experts create it. It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically...

  4. 8 Free Must-Attend Networking Events at ClickZ Live San Francisco

    On August 12, a little after 5 p.m.you can become part of a conversation with peers and ClickZ Live speakers on the topic of your choice in a unique roundtable format. The promise of a great digital marketing event is not just learning, but also...

  5. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    For example, searching for "Boba" and "Smoothie" in San Francisco would show both trends are high in the city, but smoothies far eclipse boba as San Franciscan's drink of choice. It is dropping a new tool to explore all of those ideas and fads it...

  6. Top 10 Skills That Separate Real UX Designers from Wannabes

    For instance, most ecommerce sites that offer order shipping typically provide a simple shipping selection UI that presents the choices, and mentions the typical duration of each choice, such as: A more optimized solution avoids relying on the...