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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    The Russian term spiked, well, in Russia, and the Chinese in China. I next analyzed how the term "Happy New Year" trended in other languages: Russian, Chinese, Spanish, and Arabic. Even in non-English speaking countries, English terms can still...

  2. How to Run Foreign Language PPC Campaigns

    The growth in online use of languages such as Chinese and Arabic far outstrips that of English. To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business certificate issued by the...

  3. How to Launch an English Only Global Search Marketing Campaign

    Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. Targeting the English Speaking Expatriate Markets

  4. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    It is unclear how Yahoo’s algorithm transition will impact organic search results for Chinese speaking cities such as Hong Kong and Taiwan where Yahoo search continues to dominate. While the global search alliance between Yahoo and Microsoft has...

  5. 5 Options for Choosing a Country, Region, or Language Selector

    As another example, Suburu.com specifically targets the Chinese speaking audience in the U.S. In the U.S.some sites translate for the large Spanish speaking audience. Usability: If it isn’t easy to locate, use, or otherwise just unclear, you may be...

  6. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Chinese has grown by 1478.7 percent With the assistance of native-speaking experts, foreign language keyword research is a simple four-step process: Together with fellow speakers Motoko Hunt, the founder of AJPR LLC, Michael Bonfils, SEM...

  7. If Yahoo Exits Japan, How Will it Impact Search Marketers?

    Yahoo continues to dominate in the Chinese language speaking cities of Taiwan and Hong Kong with 91 percent and 88 percent reach rate respectively, according to comScore January 2011 statistics. Despite rumors that Yahoo is in advanced talks to...

  8. Social Media Around the World: Current Trends and Future Growth

    One key to the success of Chinese social media sites like Kaixin001 and Xing is the Golden Shield Project enforced by the Chinese government. With none of the constraints experienced in the Chinese social networking marketplace, Orkut and Facebook...

  9. Human-flesh Search Engines Unearth Dark Side of Online Community

    Chinese go to B.B.S.s to find broad-based communities and exchange information about everything from politics to romance. Jin Liwen, the technology analyst, came of age in China just as Internet access was becoming available and wrote her thesis at...

  10. Effective Search Marketing Strategy Determines Fate of Organizations

    I asserted, backed by extensive keyword research, my strong belief that Porters didn't go out of business due to cheap Chinese imports or the housing bust as the owners advocated. Conversely, rival upscale furniture store Steinhafels ranks number...