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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The "discount ad" is one of the most effective display ads amongst the Chinese population. Chinese customers tend to be highly price sensitive, so discount ads can prove to be helpful to the company that distributes them via in-app advertising.

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Will this present more opportunity for other analytics firms to enter China – the world’s biggest Internet population at more than 485 million users? It is unclear how Yahoo’s algorithm transition will impact organic search results for Chinese...

  3. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    Indeed, only 25 percent of the Earth’s population are English speakers, and 94 percent of those speak it as a second language. Chinese has grown by 1478.7 percent As this column goes live, I’ll be in (hopefully) sunny San Francisco delivering a...

  4. Social Media Around the World: Current Trends and Future Growth

    Internet access is limited to just over 25 percent of the Mexican population, so the potential for growth in this largely untapped market makes it a popular target for newer social media sites. One key to the success of Chinese social media sites...

  5. Global Search Marketing Numbers Are Shocking, Wake up America!

    Nigeria's 44 million users is more than South Korea, Mexico, or Canada -- and it's less than one-third of the population of Nigeria.x Internet Users in Asia That's roughly 73 percent of the world's population, so somewhere around double the number...

  6. Experian Hitwise Launches Internet Measurement Service for India

    In a press release, Navin Chandani, Managing Director of Experian Marketing Services in India, said: "India has the fourth largest Internet population in the world and one that is growing rapidly and Experian Hitwise will provide marketers with...

  7. Baidu Enters Mobile Search Agreement with China Unicom

    As the leader in Chinese language search, we hope that Baidu's cooperation with major telecom providers in China will accelerate the development of 3G services and allow us to provide the rapidly growing population of mobile search users better...

  8. Baidu Launches Wireless Search Service in Beta in Japan

    G adoption has reached over 100 million, more than 90% of Japan's population. Chinese search engine Baidu has launched a wireless search service in Japan. The beta search service will build upon Baidu.jp including image and video search as well as...