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  1. How to Run Foreign Language PPC Campaigns

    To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business certificate issued by the Chinese government. The growth in online use of languages such as Chinese and Arabic far outstrips...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Via this page, you'll see Google's logo and search box in Chinese floating on the surface of water above some sharks and nasty looking fish. We’re all holding our breath to find out whether any kangaroos will file privacy complaints with the...

  3. Low Interest in Social Networks in China [Study]

    Google actually withdrew after censorship debates in early 2010, and the recent Gmail hacking attempts has prompted more tension between Google and the Chinese government. Web portals remain the overwhelming way that Chinese internet users spend...

  4. Gmail Phishing Attack: China Cries Slander

    The Chinese government claims Google is using an attempted targeted Gmail phishing scam as a "political tool for slandering other countries," according to a scathing front-page editorial in the People's Daily today, the official newspaper of the...

  5. Reputation Management: PR vs. Search vs. China’s Water Army

    As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...

  6. Baidu Executives Fly to U.S. For Meeting With Facebook

    While Facebook did launch a Chinese language version back in 2008, currently Facebook is blocked by the Chinese government. While ads for Chinese businesses does not necessarily constitute opening up the 457 million Chinese Internet users to...

  7. Government Controlled Search Engine Panguso Launches in China

    The new search engine is touted by Xinhua as an "accurate search service for news, websites, images, videos and audio data," although it will be strictly censored by the Chinese government. Panguso, which was announced in August, appears to have...

  8. Social Media Around the World: Current Trends and Future Growth

    One key to the success of Chinese social media sites like Kaixin001 and Xing is the Golden Shield Project enforced by the Chinese government. With none of the constraints experienced in the Chinese social networking marketplace, Orkut and Facebook...