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  1. 5 Reasons Why People Hate International Search Marketing

    In the U.S.orange is the color of road hazards, traffic delays, and fast food restaurants. If you’re marketing to Japanese, then put a Japanese man in the picture not a Korean or Chinese guy. You think Skype sucks, try being a Chinese searcher!

  2. 31 Top Cultural Factors to Consider for International Search

    In other countries, food, public transport, and entertainment may well be nearer the top of your list. When someone tells you that there are 400 million Chinese online or that more than a billion people live in India, that can be a captivating and...

  3. Yellow Pages and Search

    Dim Sum" means Chinese food to millions of users but doesn't mean anything to a traditional yellow pages search. Worse, not every Chinese restaurant serves "Dim Sum. Another way to view more efficient search is by saying that users are learning to...

  4. Yellow Pages and Search

    Dim Sum” means Chinese food to millions of users but doesn’t mean anything to a traditional yellow pages search. Worse, not every Chinese restaurant serves “Dim Sum. Another way to view more efficient search is by saying that users are learning to...

  5. Search Marketing & the Spanish Speaking Internet

    The total Mexican food market in the US was valued at $18.3 billion in 2002," he said, including US Hispanics and the "ever-increasing number of Anglo-Americans that crave Mexican food. Yahoo Launches Chinese-Language Site.