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  1. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    New Year's Eve is possibly the only event that is celebrated all around the world regardless of religion, culture, and race, but with one important characteristic: it's based on time zone. I next analyzed how the term "Happy New Year" trended in...

  2. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    Mayer pointed to changing the culture at Yahoo and re-emphasised the company's core products as her goals going forward. Along with her commitment to re-establishing a core group of businesses, Mayer also highlighted her attempts change the culture...

  3. How to Run Foreign Language PPC Campaigns

    Context and culture should be taken into consideration and the tone of language used can be very important. To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business certificate...

  4. How to Launch an English Only Global Search Marketing Campaign

    They are likely to love the culture, land, and language of their host country and will want to fit in as much as possible. Similar to lifestyle migrants, they have a passion toward the culture/language of their host country, yet not as committed...

  5. Low Interest in Social Networks in China [Study]

    The slow growth and low popularity of social networking could be due to any variety of reasons, ranging from the censhorship challenges in Mainland China to the different culture to the slower trickle-in of what is essentially a North American...

  6. Human-flesh Search Engines Unearth Dark Side of Online Community

    FOR A WESTERNER, what is most striking is how different Chinese Internet culture is from our own. Chinese go to B.B.S.s to find broad-based communities and exchange information about everything from politics to romance.