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  1. Google Doodle Celebrates 'Where the Wild Things Are' Author Maurice Sendak

    A Google Doodle today pays tribute to the author and illustrator known for such children's books as "Where the Wild Things Are," "In the Night Kitchen", and "Outside Over There. Sendak captured the imagination and hearts of children and adults...

  2. Retail Paid Search Competition Heats Up with New Entrants

    Specifically, in the Children's Goods sub-category: Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the...

  3. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    However the fact still remains that this industry is dominated by males – you only have to look around the networking events at most of the conferences to see the ratio of men to women at events – there are other factors to remember such as women...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    This will allow you to quickly identify the problem children (i.e.the campaigns that have seen the biggest declines). Every so often, after having worked on an account for several months (or years) with successful results, there can be a plateauing...