As a best-selling author, business change agent, and marketing expert, Hayzlett led the turnaround of one of the most iconic brands in the world as the chief marketing officer of Kodak with some of the most innovative approaches to marketing.
Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology officer of Integral Ad Science. Without doubt, Google is the dominant player in...
Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Being prepared to adapt initial strategies as new technology, social...
In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...
Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, Future Forward – Paradigm Shifts in the Digital Revolution. In our modern society the role of technology is something of a paradox – to...
Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.
The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.
Fox plans to offer the service in more than 50 countries, said Mary Daily, the unit's chief marketing officer. It's not unheard of when there's a new technology that a lot of incumbents in the space are trying to to find out what that technology...
According to “Integrate to Accelerate Digital Marketing Effectiveness,” a study released May 29, 2012 by the Chief Marketing Officer (CMO) Council, just 9 percent of the global marketers surveyed say they have a highly evolved digital marketing...
Slavik Markovich chief technology officer for McAfee's database security division, said that the breach shows the need for companies to keep a close eye on even their old and seldom-accessed data. Yahoo has confirmed reports that some 400,000 of...
Lookout chief technology officer Kevin Mahaffey suggested that rather than malware on the Android devices, a more likely explanation was the behavior was attributable to Yahoo's Android email app. Google has lashed out at Microsoft researcher Terry...
Facebook's Chief Technology Officer has announced his resignation from the company. In the documents, which date as far back as February 28, SEC officials ask Facebook to clarify or describe a number of its strategic decisions and risk factors...
Yahoo chief finance officer Timothy Morse said that the proceeds from the sale will be returned to shareholders. The companies also agreed to amend their existing technology licensing agreements, enabling Alibaba to operate Yahoo China under the...
By adding [line items] that are more targeted," explained Nikesh Arora, Google senior VP and chief business officer, "you have less CPC for site links. Execs for the technology giant assigned multiple reasons for the price decline, namely a shift...
Ash Munshi, chief technology officer, will oversee Yahoo Labs. His deep legal experience will provide important perspective on a range of issues that affect both consumers and the broader technology industry," said Microsoft vice president of U.S.
Chomp chief executive Ben Keighran and chief technology officer Cathy Edwards have already moved to Apple, sourced told 9to5Mac. Apple didn't confirm the deal outright, but in a statement acknowledged it does make acquisitions from time to time...
With his hiring, acting CEO Tim Morse - in charge on an interim basis since Bartz's abrupt firing in September - will resume his duties as chief financial officer. Its choice, former PayPal president Scott Thompson, brings a pedigree of senior...
The speakers will be Austin Craig, the Orabrush Spokesman, and Jeffrey Harmon, the Chief Marketing Officer of Orabrush. The technology simply didn't exist. And they’ve got some marketing success stories that you’ll want to hear.
As former HuffPo chief revenue officer Greg Coleman told Forbes of the AOL deal, 'she wanted three things: a big bag of gold, a big fat contract, which she deserved, and .unilateral decision making over her world.
AdMeld was established in 2008 by Michael Barrett, the News Corp Chief Revenue Officer who was fired because he couldn't make MySpace float when it had a giant hole in its underbelly. AdMeld's sales pitch is that the world of publisher advertising...
