Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Harvard Business Review recently challenged the long-term value of...
Calvin Lui, president and chief strategy officer at Unified, a cloud-based social operating platform, was also positive about the deal. As long expected, Facebook today said that it has agreed to acquire Seattle-based Atlas Advertising from...
Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, Future Forward – Paradigm Shifts in the Digital Revolution. Wondering how to explode your social media strategy?
The Centers for Medicare and Medicaid Services wants to move away from providing credentials and instead leverage the National Strategy for Trusted Identities in Cyberspace, or NSTIC, according to CMS Chief Information Officer Tony Trenkle”
For big businesses that may mean employing a chief content officer and launching a major new agency push to realign their available resource and skill sets, but for smaller firms this just a pipe dream.
Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.
The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.
said Jack Ma, Chairman and Chief Executive Officer of Alibaba Group. board and management have met, reviewed the strategy with regard to the proceeds, and are pleased to announce that we will be returning $3 billion of the proceeds to shareholders...
According to “Integrate to Accelerate Digital Marketing Effectiveness,” a study released May 29, 2012 by the Chief Marketing Officer (CMO) Council, just 9 percent of the global marketers surveyed say they have a highly evolved digital marketing...
Facebook chief operating officer (COO) Sheryl Sandberg has been named to that company's board of directors. Her duties at Facebook have included overseeing the company's sales and marketing operations as well as helping to steer business...
This is a sign of good old-fashioned competition," David Cohen, chief media officer at Universal McCann, the media-buying unit of InterPublic Group of Cos, told the Wall Street Journal. Rob Shilkin, a Google spokesman, declined to comment...
This past December consumers remained committed to finding the best online deals whether through their PC or mobile device," said John Squire, Chief Strategy Officer, IBM Smarter Commerce, in a written statement.
With his hiring, acting CEO Tim Morse - in charge on an interim basis since Bartz's abrupt firing in September - will resume his duties as chief financial officer. Ironically, Yahoo's business strategy during this chaotic period has appeared to...
The speakers will be Austin Craig, the Orabrush Spokesman, and Jeffrey Harmon, the Chief Marketing Officer of Orabrush. And at SES Chicago 2011, Craig and Harmon will take a deep dive into how Orabrush’s “Reverse Marketing Model” has accumulated...
David Drummond, a Google SVP and Chief Legal Officer, wrote an audacious post on the official company blog. While the entire thing is worth a read, some of the most stinging lines and sentiments include the accusation that there's "a hostile...
Back on August 7, 2006, Robin Antonick, The Christian Science Monitor’s chief web officer, asked my company to provide some “guidance. Luck makes a video go viral, and ‘get lucky’ is not a good strategy.
Joe Tripodi, EVP and Chief Marketing Officer of Coca-Cola, recent authored an article in the Harvard Business Review where he also discussed the focus on expressions, liquid and linked. Of equal importance is the concept of this content being...
This year, Andy Samberg will host the event as the first ever “Chief Shark Officer. Although this strategy is better than nothing, it does not easily enable a substantial portion of the US to enter without them having to really go the extra mile.
Hayzlett has also served as the Chief Marketing Officer and Vice President of Eastman Kodak Company. He led the company's efforts for Strategy and Planning, Marketing Programs, Marketing Network Operations, Brand Development and Management...
During the keynote panel, Increasing ROI through B2B Lead Generation, myself, Matthias Baur, Corporate e-Business Development Director at Reed Exhibitions and Peter Zapf, Deputy Chief Operating Officer of Global Sources set out to answer it with a...
