SEO News

Chief Strategy Officer

  1. CVA hedge losses prompt focus on swaptions and guarantees

    Speaking at the Risk USA conference in New York on October 22, Deutsche Bank's group chief risk officer, Stuart Lewis, defended the strategy: "Our CVA hedges have generated a fair amount of accounting volatility and the volume of hedging we do is...

  2. Taiwan compels life insurers to offer longer-dated products

    As a consequence, the premium revenues made by life insurers in October have recorded a big decline, according to Winnie Huang, Taipei-based chief risk officer at China Life Insurance. From the regulators' perspective, this is not the right...

  3. New role for Okazawa at BNPP, and other recent job moves

    Wong, who was previously the fixed income chief investment officer at BEA Union Investment Management, will report to Elke Schoeppl-Jost, the group's fixed income and multi-asset CIO for Asia-Pacific.

  4. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. We need some form of repository for our content in order to build a subscription strategy around that.

  5. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    We’re basically peeling out the position parameter from the referring URL, and with every click that comes in, we’re monitoring that,” said Matt Ackley, chief marketing officer at Marin. This is something that makes sense in a lot of cases, but it...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jim Brigden, Chief Client Officer, iProspect UK Agree to create strategy first, channel second. Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge...

  7. Facebook Launches Verified Accounts for Brands, Businesses, Public Figures

    I think that it’s an issue for a lot of the luxury brands,” said Raina Penchansky, chief strategy officer for Digital Brand Architects. Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost...

  8. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Harvard Business Review recently challenged the long-term value of...

  9. Google as Your Identity Provider: Where Are We Now?

    The Centers for Medicare and Medicaid Services wants to move away from providing credentials and instead leverage the National Strategy for Trusted Identities in Cyberspace, or NSTIC, according to CMS Chief Information Officer Tony Trenkle”