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Chief Scientist

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  1. SEO's Achilles' Heel: The Misdirected Attack on Search Engine Optimizers

    Remember in the third "Star Trek" movie where the cocky young scientist that turned out to be Captain Kirk's son admitted that the reason why the new planet they created was falling apart before their eyes was because he used the fantastic sci-fi...

  2. Taguchi Sucks for Landing Page Testing

    If you still have an issue with this, and insist on proclaiming the superiority of fractional factorial methods, tell your statistician to call us and I will have my Chief Scientist beat them up properly.

    Published
  3. Delving into the SearchMonkey

    You can see additional examples in my interview with Yahoo Chief Scientist Andrew Tomkins. Yahoo announced today the general public availability of their SearchMonkey program. This is a program that has been in beta testing with limited partners.