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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.

  2. Converged Media in Marketing Starts With Breaking Down Silos

    Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive Officer at Performics and was moderated by Mike Grehan, SES Conference PPC" is lacking, to say the least.

  3. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Harvard Business Review recently challenged the long-term value of...

  4. SEO Diagnostics: Urgent & Preventive Care

    Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. Product Variations s the one that ranks. If you have review data for products you don’t carry, but you want to still...

  5. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    In conjunction with the announcement of the FTC’s findings, David Drummond, Google’s Senior Vice President and Chief Legal Officer, via a blog post, announced two product changes: The FTC concluded: we find that the evidence presented at this time...

  6. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics,” said Russ Mann, chief executive officer of Covario.

  7. Google Gives Eric Schmidt 'Unprecedented' $100 Million Equity Award

    Patrick Pichette, senior vice president and chief financial officer, and Nikesh Arora, president, global sales Alan Eustace, senior vice president, engineering and research, received $10 million; and Jonathan Rosenberg, senior vice president...