Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Eighty-four percent of 700 business leaders, entrepreneurs, and...
After the explosive reaction to their first video, Harmon took on the role as chief marketing officer and began creating regular webisodes, introducing new characters like Morgan, a giant dirty tongue.
Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. Boggs started off by saying there is no single needle in the haystack that can help you with the success of your site’s...
Calvin Lui, president and chief strategy officer at Unified, a cloud-based social operating platform, was also positive about the deal. If marketers and agencies can get a holistic view of campaign performance, they will be able to do a much better...
In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...
Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, Future Forward – Paradigm Shifts in the Digital Revolution. The final conference agenda for SES London 2013, which has just been updated...
For big businesses that may mean employing a chief content officer and launching a major new agency push to realign their available resource and skill sets, but for smaller firms this just a pipe dream.
Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.
American marketers have done a masterful job at crafting the traditional kick-off of holiday shopping into an event most shoppers revere," said Qualtrics Chief Marketing Officer Danielle Wanderer. A recent study from enterprise data and analysis...
Fox plans to offer the service in more than 50 countries, said Mary Daily, the unit's chief marketing officer. A new initiative from 20th Century Fox called The Digital HD project is bringing over 600 new movie and TV titles to users of Google Play...
According to “Integrate to Accelerate Digital Marketing Effectiveness,” a study released May 29, 2012 by the Chief Marketing Officer (CMO) Council, just 9 percent of the global marketers surveyed say they have a highly evolved digital marketing...
The use of mobile applications to keep track of the Olympics is also huge, with the chief information officer of the London Organising Committee of the Olympics Games (LOCOG) revealing last week that its official results app had been downloaded...
Political and fiscal uncertainty in the U.S.could be contributing factors in reduced spending at home, said GroupM Chief Investment Officer Rino Scanzoni. Search marketing agencies recently reported paid search continues to rise, though its growth...
Facebook chief operating officer (COO) Sheryl Sandberg has been named to that company's board of directors. Her duties at Facebook have included overseeing the company's sales and marketing operations as well as helping to steer business...
Yahoo chief finance officer Timothy Morse said that the proceeds from the sale will be returned to shareholders. Yahoo Launches Marketing Dashboard for SMBs Yahoo has agreed to sell its half of its stake in Chinese e-commerce firm Alibaba back to...
It wouldn't need to be a spectacular engine either, just well integrated into the Facebook experience and generally competent,” said Greenlight Chief Operating Officer Andreas Pouros. Greenlight, a digital marketing agency based in London, asked...
By adding [line items] that are more targeted," explained Nikesh Arora, Google senior VP and chief business officer, "you have less CPC for site links. Brands across niches, Arora said, "are finally looking to digital media as an integral part of...
This is a sign of good old-fashioned competition," David Cohen, chief media officer at Universal McCann, the media-buying unit of InterPublic Group of Cos, told the Wall Street Journal. As many of you have noticed over the past couple months Google...
Harrington (@netchina), Chief Operating Officer, Darwin Marketing, took the session down a different path overseas but started with a quick poll. The ongoing SEO responsibility of attaining and retaining a productive organic search engine presence...
Though Twitter declined to comment on the new apps, Chief Revenue Officer Adam had said at the time Brand Pages launched in December that features were in the works. Search Engine Watch spoke with companies using Twitter Brand Pages back in January...
