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  1. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Digital marketers can't see into the future and predict for every factor that may affect a digital marketing campaign," said Matt Ackley, chief marketing officer at Marin Software. In order to help brands stay relevant to their audience and become...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. Marketing Automation That's according to Joe Pulizzi, who is one of the leading thought leaders behind the content marketing...

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    We’re basically peeling out the position parameter from the referring URL, and with every click that comes in, we’re monitoring that,” said Matt Ackley, chief marketing officer at Marin. Marin Software has a new feature which allows customers to...

  4. Converged Media in Marketing Starts With Breaking Down Silos

    Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive Officer at Performics and was moderated by Mike Grehan, SES Conference PPC" is lacking, to say the least.

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jim Brigden, Chief Client Officer, iProspect UK Dave Lloyd, AdobeSenior Manager, Global Search Marketing It is critical that you know how your CMO is thinking in terms of both a measurement framework and marketing mix.

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at BlitzMetrics. Social dashboards indicate Facebook marketing fashion changes by the season.

  7. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. Eighty-four percent of 700 business leaders, entrepreneurs, and...

  8. SEO Diagnostics: Urgent & Preventive Care

    Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. Boggs started off by saying there is no single needle in the haystack that can help you with the success of your site’s...

  9. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  10. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.