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Chief Marketer

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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our content? Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to...

  2. Google as Your Identity Provider: Where Are We Now?

    No more passwords is the main selling point of the NSTIC program to the User (Me), so it takes a lot of reading and dissecting of documents to understand what is not being stated and what words like “privacy” and “anonymity” mean in the identity...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    If you are a digital marketer connected in any way to driving results in local markets, you need to begin orienting your brain toward the unique set of local seo best practices that help you rank high in local search results,” noted Denny.

  4. Is rel=author Really a Good Way to Judge Sources of Good Content?

    In a recent Chief Marketer study published by eMarketer in April that looked at ways businesses are working to optimize their organic programs, the following items were listed based on the percentage of respondents:

  5. Jeffrey Hayzlett To Keynote at SES London 2011 in Cowboy Boots

    A much sought-after speaker, Hayzlett was named "Business to Business Marketer of the Year" by B2B Magazine in 2009 and has received numerous business awards and honors. Hayzlett has also served as the Chief Marketing Officer and Vice President of...

  6. Marin Software Adds Features, Experiences Client Growth in Tough Economy

    Marin Software has added new features to its enterprise paid search management application, Marin Search Marketer. Today's search market place is highly dynamic with growing competition, the ever-present need to drive additional traffic, as well as...

  7. Why Retailers Should Be Day Trippers to SES Chicago

    Session takeaways include best practices for running simple, high-impact A/B tests that any front-line marketer can easily implement and understand. The morning starts with a keynote by Josh James, President and Chief Executive Officer of Omniture.