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  1. Google Active View Format Gets Accreditation

    Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology officer of Integral Ad Science. Without doubt, Google is the dominant player in...

  2. Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

    Fox plans to offer the service in more than 50 countries, said Mary Daily, the unit's chief marketing officer. It's not unheard of when there's a new technology that a lot of incumbents in the space are trying to to find out what that technology...

  3. Sheryl Sandberg Joins Facebook Board of Directors

    Facebook chief operating officer (COO) Sheryl Sandberg has been named to that company's board of directors. Sheryl has been my partner in running Facebook and has been central to our growth and success over the years," said Facebook founder and...

  4. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The Covario-Kenshoo solution will allow search marketers to drive improvements in the performance of both their paid and organic search programs through integrated analytics,” said Russ Mann, chief executive officer of Covario.

  5. Social Media Mastery: Wisdom from the Leaders of Coca-Cola

    Joe Tripodi, EVP and Chief Marketing Officer of Coca-Cola, recent authored an article in the Harvard Business Review where he also discussed the focus on expressions, liquid and linked. Yes, this is Coca-Cola’s spin on “engagement” – but because...

  6. Schmidt on 'False' Media Speculation, Google vs. Facebook Obsession

    Speculation that Eric Schmidt was forced out as chief executive officer in favor of Larry Page due to internal conflicts surrounding China are "completely false," Fortune reported. Schmidt also brushed off Facebook as a competitor and once again...