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  1. How to Create a Content Marketing Strategy From Your Existing SEO Content

    To emphasize this disconnect, according to Sunil Rajaraman, the founder and chief executive (CEO) of Scripted.com, marketers are willing to pay $1.95 more per word for "thought leadership" content than they are willing to pay for "SEO" content.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Entries were judged by a panel of 21 search industry experts, including Pubcon chief executive (CEO) Brett Tabke. Elite SEM won big in Las Vegas last night. They weren't playing craps or blackjack — well, they may have been — but the New York-based...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    When it comes to the need for global brands to manage their advertising through one platform, Marin Software chief executive (CEO) David Yovanno says the demand is growing. Advertising platform Marin Software announced support for Yandex - Russia's...

  4. Google Will Alert Searchers About 'Right to Be Forgotten' Link Removals

    Jodie Ginsberg, chief executive of Index on Censorship, said that while flagging search results is all well and good, it does nothing to fix the legal issues surrounding the recent ECJ ruling. Google plans to flag links that it censors due to...

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Jim Yu, chief executive (CEO) of BrightEdge, says technology needs to be leveraged to connect the dots between content and ROI. The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of...

  6. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Reputation management expert Andy Beal, chief executive (CEO) of Trackur and author of Repped: 30 Days to a Better Online Reputation, kicked off day two of ClickZ Live New York by sharing 15 examples of reputation disasters, and what we can learn...

  7. Reputation Management Mistakes, Challenges & Solutions for 2014 at ClickZ Live New York

    With only a couple of months to go until the inaugural ClickZ Live New York show, we catch up with one of our forthcoming keynote speakers, Andy Beal, chief executive (CEO) of Trackur.com, who gives us his thoughts on reputation management for...