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  1. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    We’re basically peeling out the position parameter from the referring URL, and with every click that comes in, we’re monitoring that,” said Matt Ackley, chief marketing officer at Marin. With “PositionLock,” Marin captures position data at a...

  2. Converged Media in Marketing Starts With Breaking Down Silos

    Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive Officer at Performics and was moderated by Mike Grehan, SES Conference PPC" is lacking, to say the least.

  3. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jim Brigden, Chief Client Officer, iProspect UK Use paid and natural data integration to uncover further opportunities. Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at BlitzMetrics. The data from Zarrella underlines a recent study by Salesforce Marketing Cloud:

  5. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. So simple, but not how data models and enterprise systems are typically...

  6. SEO Diagnostics: Urgent & Preventive Care

    Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics...

  7. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  8. Why & How Google Hands Over Users' Data to Governments

    David Drummond, Google SVP and chief legal officer, wrote in a blog post that the company receives dozens of requests a day from government agencies seeking users' account information. Google has followed up last week's transparency report update...

  9. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    In conjunction with the announcement of the FTC’s findings, David Drummond, Google’s Senior Vice President and Chief Legal Officer, via a blog post, announced two product changes: Advertisers can more easily use AdWords campaign data in rival third...

  10. Google as Your Identity Provider: Where Are We Now?

    The Centers for Medicare and Medicaid Services wants to move away from providing credentials and instead leverage the National Strategy for Trusted Identities in Cyberspace, or NSTIC, according to CMS Chief Information Officer Tony Trenkle”