Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at BlitzMetrics. The data from Zarrella underlines a recent study by Salesforce Marketing Cloud:
Right now, the lack of clarity in viewability benefits advertisers but causes publishers to leave money on the table, according to Will Luttrell, chief technology officer of Integral Ad Science. Google also shared some data showing that increased...
Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. So simple, but not how data models and enterprise systems are typically...
Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics...
Calvin Lui, president and chief strategy officer at Unified, a cloud-based social operating platform, was also positive about the deal. He said that the combination of Atlas' data, which is already used on thousands of third-party websites, with...
In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...
Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, Future Forward – Paradigm Shifts in the Digital Revolution. The Art Of Data-Driven Social Marketing.
David Drummond, Google SVP and chief legal officer, wrote in a blog post that the company receives dozens of requests a day from government agencies seeking users' account information. Google has followed up last week's transparency report update...
In conjunction with the announcement of the FTC’s findings, David Drummond, Google’s Senior Vice President and Chief Legal Officer, via a blog post, announced two product changes: Advertisers can more easily use AdWords campaign data in rival third...
The Centers for Medicare and Medicaid Services wants to move away from providing credentials and instead leverage the National Strategy for Trusted Identities in Cyberspace, or NSTIC, according to CMS Chief Information Officer Tony Trenkle”
For big businesses that may mean employing a chief content officer and launching a major new agency push to realign their available resource and skill sets, but for smaller firms this just a pipe dream.
American marketers have done a masterful job at crafting the traditional kick-off of holiday shopping into an event most shoppers revere," said Qualtrics Chief Marketing Officer Danielle Wanderer. A recent study from enterprise data and analysis...
The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.
According to “Integrate to Accelerate Digital Marketing Effectiveness,” a study released May 29, 2012 by the Chief Marketing Officer (CMO) Council, just 9 percent of the global marketers surveyed say they have a highly evolved digital marketing...
The use of mobile applications to keep track of the Olympics is also huge, with the chief information officer of the London Organising Committee of the Olympics Games (LOCOG) revealing last week that its official results app had been downloaded...
Political and fiscal uncertainty in the U.S.could be contributing factors in reduced spending at home, said GroupM Chief Investment Officer Rino Scanzoni. GroupM report data for the 70-country forecast is supplied by parent company WPP's worldwide...
Slavik Markovich chief technology officer for McAfee's database security division, said that the breach shows the need for companies to keep a close eye on even their old and seldom-accessed data. An attacker breached company systems July 11 and...
Facebook's Chief Technology Officer has announced his resignation from the company. In the documents, which date as far back as February 28, SEC officials ask Facebook to clarify or describe a number of its strategic decisions and risk factors...
Yahoo chief finance officer Timothy Morse said that the proceeds from the sale will be returned to shareholders. Yahoo Genome Brings Big Data to Advertisers Yahoo has agreed to sell its half of its stake in Chinese e-commerce firm Alibaba back to...
This is a sign of good old-fashioned competition," David Cohen, chief media officer at Universal McCann, the media-buying unit of InterPublic Group of Cos, told the Wall Street Journal. Google's ad spending is now comparable to Apple, Microsoft...
