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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific performance on one blog or a campaign of blogs for a certain period of time," says Chris...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Support of Google AdWords RLSA adds another arrow to our customers’ quiver of audience targeting options," says Matt Ackley, chief marketing officer at Marin Software. Leveraging audience data to optimize creative and bidding strategies is the...

  3. Marin Software Helps Customers Lock Down Their Preferred Position in Paid Search Results

    We’re basically peeling out the position parameter from the referring URL, and with every click that comes in, we’re monitoring that,” said Matt Ackley, chief marketing officer at Marin. With “PositionLock,” Marin captures position data at a...

  4. Converged Media in Marketing Starts With Breaking Down Silos

    Product Manager - Webmaster Outreach at Bing, Adam Singer, Product Manager for Google Analytics, and Daina Middleton, Global Chief Executive Officer at Performics and was moderated by Mike Grehan, SES Conference PPC" is lacking, to say the least.

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jim Brigden, Chief Client Officer, iProspect UK Use paid and natural data integration to uncover further opportunities. Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at BlitzMetrics. The data from Zarrella underlines a recent study by Salesforce Marketing Cloud:

  7. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. So simple, but not how data models and enterprise systems are typically...

  8. SEO Diagnostics: Urgent & Preventive Care

    Adam Audette (@audette), Chief Knowledge Officer at RKG, was up next with his information-packed presentation on technical SEO. Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics...

  9. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...