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Chief Content Officer

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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. You have the core of that content maybe on your website, but I would say well of the majority will be on other channels...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jim Brigden, Chief Client Officer, iProspect UK We live in a three-device world – leading to attribution and content iteration challenges. Matching content with device is a challenge. Clearly, content has become the catalyst that has driven a...

  3. 22 Facebook PR Secrets Every Community Manager Should Know

    Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at BlitzMetrics. Today’s community manager can double as a magazine editor by day and DJ by night, spinning content...

  4. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. For example, publishing a video is “owned”, yet “earned” content that...

  5. Future Forward - Shifts in the Digital Revolution at #SESLON

    In the opening keynote of SES London on Tuesday, "Future Forward - Shifts in the Digital Revolution," Dave Coplin, chief envisioning officer of advertising and online at Microsoft UK, focused on the changing web and the importance of context and...

  6. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    In conjunction with the announcement of the FTC’s findings, David Drummond, Google’s Senior Vice President and Chief Legal Officer, via a blog post, announced two product changes: The FTC concluded: we find that the evidence presented at this time...

  7. Google as Your Identity Provider: Where Are We Now?

    The Centers for Medicare and Medicaid Services wants to move away from providing credentials and instead leverage the National Strategy for Trusted Identities in Cyberspace, or NSTIC, according to CMS Chief Information Officer Tony Trenkle”

  8. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.

  9. Government SEO is Broken

    The federal government, under the leadership of President Obama and Federal Chief Information Officer Steven VanRoekel, has launched a wide-ranging rethinking and consolidation of federal websites, domains, and databases.

  10. Google Play, YouTube & Others Getting 600+ 20th Century Fox Movies, TV Shows

    Fox plans to offer the service in more than 50 countries, said Mary Daily, the unit's chief marketing officer. As part of their project, Fox is making the content fairly widely available. The NewsCorp leader (owner of 20th Century Fox) accused...