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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi is also the founder of The Content Marketing Institute, Content Marketing World and Chief Content Officer Magazine. It's all about aligning the content to business goals. I think every business's content strategy will vary depending on...

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Jim Brigden, Chief Client Officer, iProspect UK Integrate great storytelling and content strategy in multiple marketing channels and on multiple devices with realistic measuring to meet our challenge of the seamless customer journey and business...

  3. Facebook Launches Verified Accounts for Brands, Businesses, Public Figures

    I think that it’s an issue for a lot of the luxury brands,” said Raina Penchansky, chief strategy officer for Digital Brand Architects. Facebook is getting into the verification business, borrowing a feature that Twitter first introduced almost...

  4. 22 Facebook PR Secrets Every Community Manager Should Know

    Your ad or post is interesting enough where people are willing to share it,” said Dennis Yu, co-founder and chief executive officer at BlitzMetrics. Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a...

  5. 10 Vital Steps to Building Social Influence

    Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief Integration must be prepared to fail a little bit or you’ll never do anything new” Slaby said. The stakes may be different, however it is likely that success is as...

  6. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    Nikesh Arora, senior vice president and chief business officer, also spoke positively of the growth in revenue from Google subsidiary YouTube. Looking at the advertising business, the aggregate cost per click, which indicates the amount advertisers...

  7. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    In conjunction with the announcement of the FTC’s findings, David Drummond, Google’s Senior Vice President and Chief Legal Officer, via a blog post, announced two product changes: Federal Trade Commission closed the books on its 19-month...

  8. Social PR Tips to Get Fit for 2013 Digital Marketing

    Smart brands will have a chief content officer charged with an agile content marketing plan that includes an editorial calendar, non-promotional types of content, strong visuals, email marketing, and offline advertising.